Two Robbers Seltzer Co. got its start by releasing hard seltzers in 2019 and after noticing that drinkers were adding juices into the mix, the company created hard juices at 8% ABV. Flavorful options include Mango Double Punch and Black Cherry Double Punch.
At the company’s bar in Philadelphia, there's a secret menu item: cans of Mango Double Punch may be ordered "dressed up" with Valentina hot sauce, Tajin and lime.
Fresh juices are evolving beyond mere mixers in the alcohol category, becoming integral components of alcoholic cocktails. They offer drinkers the opportunity to infuse their libations with vibrant, natural flavors, providing a fresh and juicy drinking experience that elevates the art of cocktail creation.
What's Driving This Trend
- Evolving Alcoholic Cocktails
- Fresh juices are becoming integral components of alcoholic cocktails, offering vibrant, natural flavors that elevate the art of cocktail creation.
- Hard Juices with High ABV
- Two Robbers' hard juices at 8% ABV provide a flavorful and punchy beverage option.
- Innovative Cocktail Enhancements
- Dressing up Two Robbers' Mango Double Punch with Valentina hot sauce, Tajin, and lime offers a unique and exciting drinking experience.
Who This Affects Most
- Beverage
- Fresh juices are becoming instrumental in the beverage industry, transforming traditional cocktails and offering new flavor profiles.
- Alcohol
- The introduction of hard juices with high ABV presents disruptive opportunities in the alcohol industry, expanding the range of beverage options available to consumers.
- Hospitality
- Innovative cocktail enhancements, like dressing up hard juices with unique ingredients, can create memorable experiences for customers in the hospitality industry.
